What is Myhitmap.com?

Myhitmap.com is a territorial intelligence web tool for evaluating your commercial and real estate expansion projects. With Myhitmap.com you can make decisions based on real territorial data and thereby minimize the risk of a bad decision.

What is a project in Myhitmap?

A project at Myhitmap.com is a collaborative and self-consulting web environment, similar to an interactive map, where you can access multiple layers of urban data and functionalities designed to facilitate access to information and analysis of the territory.

Can I have more than one project?

Yes, of course. You can have more than one project, each one for a specific objective and with specific data layers, depending on the needs of your projects.

What can I do in Myhitmap?

• Visualize urban data and its relationship with your project: Where is your client, where are your competitors, What are the commercial attractors of an area, What are the new projects that will generate an impact in an area, these are questions that you can answer through the urban data availability.

• Project the commercial potential of a location, through a “Hitscore”.

• Dimension the consumption level of the resident population in your area of interest

• Know the level of mobility of an area, in terms of daily flow.

• Do isochron studies to know in detail a market area.

• Know the real estate development that the area has had and the new projects.

How can I evaluate a location?

• You can project the monthly sales level in a location of your interest through a “Hitscore”. We can learn from your stores, and determine the set of urban variables that determine their sales levels, in order to project in other locations.

• You can obtain the market potential, valued for your area of interest, and expressed in the level of consumption generated by the population in an area of interest.

What is Hitscore?

The hitscore is an indicator of the commercial potential of a location, which allows you to project the level of monthly sales that a specific location may have. With this you can rank the set of properties and focus the analysis on those with the highest potential.
What analysis tools can I use?

• You can generate urban reports to compare two properties, and see the performance of both with respect to urban variables of interest.

• You can perform isochron analysis to delimit market areas around a property and analyze its territorial context.

• You can easily delimit an area of interest by drawing a polygon and obtain the urban data of that territory.

• You can compare the Hitscore of a set of locations with other urban variables of interest, this, through column charts and trend lines.

• You can build heat maps to visualize the behavior of one or more urban variables in the territory.

What information can I view to complement an evaluation?

• Attributes of your properties, such as: address, type, surface, commercial and tax appraisals, etc.

• Demographic information on residents: population density, income levels, socioeconomic groups, age groups, years of schooling, etc.

• Market potential of an area: Total wallet and monthly consumption of the population expressed in monthly expenditure in a commercial item.

• Mobility information: projection of daily floating population in an area.

• Offer of services: Retail chains, pharmacies, supermarkets, fast food, mall, strip center, outlet, etc.

• Real estate development in the sector: building permits and final receipt certificates.

How can I visualize urban data?

The data available in a project in Myhitmap, you can visualize them as follows:

• As points of interest on the map.

• As a heat map, observing its distribution in the territory.

• As an attribute of each location and / or area that you define in the project.

What is an isochron?

An isochron delimits a market zone around your location under evaluation, where you can access it, and from any other point in the zone, in less than a predefined time.

Can I download the urban data?

Yes, of course. All the urban data that contextualize your locations and delimited areas can be downloaded as a spreadsheet.